Posts by dyoung@walkwest.com

By Deonta Woods What Every College Athlete Needs to Know Before Signing Anything You finally did it. Your first Name, Image, and Likeness deal lands in your inbox.The brand is legitimate. The money looks strong. Then you see one word that feels harmless. Exclusivity. That single word can quietly dictate how you monetize your brand…

By Deonta Woods For more than a century, the formula for Coca-Cola has been one of the most famous and fiercely guarded trade secrets in the world. Since 1886, the company has relied on secrecy rather than patents to protect its iconic formula. That secrecy was put to the test on January 8, 2026, when…